In an ideal world, someone comes up with an idea, tests it, and creates the best possible version of it.

In reality, billions of dollars are lost every year due to poor product, design, and brand development decisions. People trust their guts because customer research and continuous testing is an expensive, complicated and time-consuming process.

Olie steps in determined to bring the most advanced UX research practices to the mainstream. Our mission is to provide a way to test ideas, products and initiatives effortlessly to make them needed, wanted and loved.